![]() They are common in most CRM databases and the impact on your marketing, sales, and support initiatives is often easily spotted. Duplicate contacts, companies, and deals in your CRM may be the data problem most viscerally connected to those data-quality related costs. ![]() businesses to the tune of more than $600 billion every year. In fact, the costs associated with duplicate data are higher than you’d imagine. ![]() Whether that duplicate data ended up in your system as the result of customers filling out forms, your team entering the data manually, or imports from outside platforms - the consequences of that duplicate data are the same, and quite costly. ![]() If you are responsible for managing customer data, it is almost certain that you have dealt with the headaches that duplicate data creates. ![]()
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